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We know that traditional sectors are changing and we need to get a handle on what that means.
When to use them. What the benefits are. How to make them go viral.
Formalize our strategy across marketing, sales, and product.
Advertising, social outreach, email campaigns, etc.
How should we onboard new users to the product?
Assemble the best component and pattern libraries.
When to put in the extra time and when to decide it's not as important.